When it comes to strategising a website design, I get a feel from the client of what they require and then through a series of questions, I get feedback regarding their business. As well as any logo’s or images they have of their product/services etc.
From there, I work on a rough layout of the site, this gives the client an idea of what the finished, developed site will look like.
Another very important element to strategy, is the Search engine optimisation or SEO. This involves keyword planning, working out your target audiences which includes the target locations, to narrow down the search to something which relates rather specifically to your target, using words which are unique to describing your business or service.